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Factoring in differences of cultures and in reference systems when
setting up an activity on new markets
- Facilitating communication with customers, specifiers and partners
- Awareness-training managers in exchanges with individuals of different
cultures
- Supporting and advising business leaders in dealing with intercultural issues
involved in the launch of a new subsidiary
- Fostering understanding of th erole of soci-cultural factors in the
administrative and decision-making processes of customers and specifiers
(referencing and approval of products)
- Controlling the socio-cultural environment when setting up partnerships
abroad (launching a new activity, exporting, etc.)
- Testing the socio-cultural acceptability of a concept invented in another country
- Controlling the differences and synergies encountered on the continent of Europe (businesses located outside the European Union
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