New markets


Factoring in differences of cultures and in reference systems when
setting up an activity on new markets    

     -
Facilitating communication with customers, specifiers and partnersNouveaux marchés

     - Awareness-training managers in exchanges with individuals of different
       cultures


     - Supporting and advising business
leaders in dealing with intercultural issues 
       involved in the launch of a new subsidiary

     - Fostering understanding of th erole of soci-cultural factors in the
       administrative and decision-making processes of customers and specifiers
       (referencing and approval of products)

     - Controlling the socio-cultural environment when setting up partnerships
       abroad (launching a new activity, exporting, etc.)

     - Testing the socio-cultural acceptability of a concept invented in another country 
    
- Controlling the differences and synergies encountered on the continent of Europe (businesses located outside the European Union 


 



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